Sala ITALIA (PALAZZO DEI CONGRESSI)
Mega trends that are revolutionizing many sectors generate a new emerging market, full of opportunities and risks. For the first time in Italy from the US, Bryan O'Rourke - one of major experts on the globe on technology for health and fitness - will explain how to benefit from this revolution focusing on current and future dynamics.
From a general perspective, he then will enter into our sector with interesting examples and projections starting from a premise: technology allowed new business models that can do things that human beings, by themselves, couldn't do on a large scale. This is why many successful brands, also in the fitness sector, have already decided to enhance the human factor by using technological devices to raise quality standard of services and expand customers' experience.